Web 2.0 Style Text
Whilst trawling the internet, I've seen this effect used quite a lot in 'Web 2.0' style logos and it's very easily achieved using Adobe Fireworks.
Open Fireworks and use a chunky font to create some text:
Apply a linear gradient to the text like so:
I like the effect achieved as it is, but we can do more with this. Add a 2px basic soft rounded stroke (white) to the text and then add a glow which has the following properties:
This gives something like this:
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